Wednesday, August 26, 2020

How to become a LinkedIn Master

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If you want to know what is the best approach to become a true LinkedIn Master, keep reading - the secret is found below. And I am willing to give it for free!


"Now this is the Law of the Jungle -- as old and as true as the sky;
And the Wolf that shall keep it may prosper, but the Wolf that shall break it must die.
As the creeper that girdles the tree-trunk the Law runneth forward and back --
For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.”
- Rudyard Kipling

In case you haven't realized yet, we do live the Law of the Jungle: those who don't eat will be eaten. We compete for mostly everything: from the first place in the school competition to that girl or boy you like in high school, until the dream job at the company you've always wanted to...the world is driven by competitions. 

There are several ways to excel in these competitions, and this blog post is dedicated to mention a powerful tool that can be used to thrive in one of such scenarios: social media. More specifically, LinkedIn.

It will make you a millionaire? Not sure. Maybe, if you're good enough. It will give you a job? Not sure. Maybe, if you are competent enough, or if you're a good marketer. Or, if you're lucky, you can even get a girlfriend there. I don't care how you'll use the knowledge I am about to share, as long as you use it.

1. How should I choose my connections?

Simple answer: don't choose. Connect to each and every one of the profiles you see in your daily LinkedIn activity. Since you need a bigger outreach than the one you currently have, you need a bigger public. Any public. 

Always assume that every one that uses LinkedIn can be a "means to an end" for you - even if that particular person doesn't fit into your "ideal audience", he or she may be connected to someone who is into that category, and it will be easier for you to find your ideal public among 50k potential followers rather than just 340.

2. How often should I write my posts?


At least once a day, I'd say. Two things: don't hesitate, just write. Even if it's something personal. Oh, and the first treasure I'd like to share is this list: 

#careers #innovation #marketing #technology #motivation #entrepreneurship #startups #humanresources #digitalmarketing #socialmedia #branding #creativity #venturecapital #economy #advertisingandmarketing #economics #socialnetworking #leanstartups #markets #future #futurism #linkedin #connecting #connections #networking #connectingpeople 

This list above contains the most shared/followed hashtags on LinkedIn - use it under your posts even if you are writing about something entirely different. It won't matter - after all, at this point, the only thing that matters is to get you to be seen. Remember: even if someone who sees you isn't your ideal public, some of his or her connections are.

Second big treasure: follow/connect with people that generate content, and learn from them. Here are a few suggestions I can give:
There are more good people. Find them on your own!

3. Is video content good?

Short answer: video content is AMAZING.


Want more tips? Feel free to reach out to me on social media! 
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About Ricardo Prins
Ricardo Prins is a Software Engineer who thinks that technology is not the answer to all our problems.

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